History Of Columbia Broadcasting Company (CBS) :: essays research papers

The Columbia Broadcasting Company or â€Å"CBS† in layman’s terms was founded in 1927 as a radio network under the â€Å"United Independent Broadcasters† name, which was a radio-broadcasting network. The name was changed to CBS in 1928, which was the same year that William S. Paley, the son of a cigar making tycoon, took over control of CBS with his fathers financial support. Paley took over CBS for $400,000 and inherited a network that consisted of 22 affiliates and 16 employees. Although he had little technical knowledge of radio, Paley believed he could only attract advertisers if he delivered large audiences. To fulfill this goal, he decided to give CBS programming to local radio stations for free, as long as they agreed to surrender any part of their schedule to advertiser sponsored CBS network shows. In less than a decade, CBS had blossomed to 114 stations from 22 when Paley took over. Another one of Paley’s gifts was his ability to recognize talent , he quickly signed mega stars such as Bing Crosby, Kate Smith and Morton Downey. But such was the case in those days, those stars were quickly lured away by highly popular rival NBC for more money.   Ã‚  Ã‚  Ã‚  Ã‚  However, all was not lost for the young Paley. What he lost in stars he got back in news coverage. Don’t forget I’m still talking radio here. Paley hired Edward Klauber, a former New York Times editor and Paul White who was a former United Press reporter, they began to build a solid news division at CBS. â€Å"CBS News† really didn’t come together until Klauber hired some guy you probably never heard of by the name of Edward Murrow. Klauber assigned Murrow to London as director of the European talks. In March of 1937, before the start of the Great War, Murrow teamed with William Shirer to report on â€Å"Anschluss†. These reports formed the foundation for what would become â€Å"The CBS World News Roundup† which, during World War II Murrow assembled a great team of reporters commonly referred to as â€Å"Murrow’s Boys† who consisted of Eric Sevareid, Charles Collingwood, Howard Smith, Winston Burdett, Richard Hottelet and Larry LeSueur. Murrow would end up reporting on and airing one of the greatest accounts of his experiences and descriptions of touring the Nazi concentration camps, which we heard in class.   Ã‚  Ã‚  Ã‚  Ã‚  Meanwhile back in the states, by the time that the war had ended, television was starting to get important as the networks looked toward the future and they were eager to get all the stars and ratings they could get their hands on.